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On this episode, I caught up with Brett Savage who has a long list of iconic brands under his belt. From Rusty, The Realm, Von Zipper, VF/Reef and now FireWire. His various roles have revolved around merchandising and mapping the customer journey with consumer behavior at the core. He shared why connecting and spending time with your customers and building products to meet their needs is where retailers and brands should be focusing their efforts. This was a fascinating conversation loaded with great insights. Hit play and let Brett walk you through how to survive and thrive during these challenging...

As leaders of coalitions representing over 50,000 businesses and 500,000 commercial fishing families along the Pacific and Atlantic coasts of the United States, we offer our congratulations to President-Elect Joe Biden and Vice President-Elect Kamala Harris on their electoral victory. We look forward to working with the incoming administration to protect our coastal communities from dirty and dangerous offshore drilling. Ending offshore drilling will help our nation address the climate crisis and support millions of jobs. Prior to the pandemic, fishing, tourism, and recreation along the Atlantic, Pacific and Florida’s Gulf coasts supported over 2.6 million jobs and generated roughly...

Talk about a radical collaboration. Ryan Harris from Earth Technologies has teamed up with 1 Planet One People and Red Bull for a very special fundraiser to win an eco-surfboard. And the big kicker is that Red Bull are going to match whatever is raised from the raffle.Here are some details about the board and why it will become your new favorite shred sled aka Mask Mini Simmons surfboard (5’5” x 22.25” x 3.12”):+ Made from all recycled materials+ Designed with disposable face masks+ Materials include disposable face masks, a broken soft top, recycled scrap carbon and plastic straws Get all the details on the making of this board on...

By Keith Curtain, Australasian Surf Business Magazine Rip Curl have been in the wetsuit game a long time and have successfully navigated every boom and bust the industry has faced. However, the global COVID19 pandemic has resulted in an unprecedented demand on Rip Curl’s wetsuit division. It’s been well documented that surfing was one of the few sports permitted throughout lockdown restrictions and the resulting explosion in the wetsuit category has led surf retail’s recovery.  Rip Curl is the number one wetsuit brand on our ActionWatch panel and has increased its average $ sales 53.7% so far this year. The average...

We’re over eight months into the pandemic and consumer news seems to be tilting to which COVID-inspired trends and behavior will be sticking around for the long-term:-Browsing? Not Anymore.-Can We Hear Another Shout for CURBSIDE Pickup?-Will Working From Home Change Consumer Patterns?-And… It’s Official: Ski Season Has Begun in the Northern HemisphereRead the full article here: https://snowsports.org/channel-mastery-sia-bi-weekly-consumer-behavior-pulse-october-14-2020/