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Board Shop Day is an annual event celebrating independent board shops that are vital to our Surf, Skate, and Snow industry. Building the Revolution founder Mike Vavak decided to create this event to honor board shops around the world.  “It’s been said before that Board Shops are the temples of our industry. Let’s protect our temples and celebrate them. “Is it too much to ask, that we ask for a day dedicated to the shops that created an industry and culture for many of us.” The buzz is out there to celebrate this annual event that is going global and we caught...

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Big Wave Surfer Laird Hamilton's Laird Superfood's, a creator of plant-based superfood products, filed for a $40 million IPO with the SEC. Filings show the brand had revenue of $13.1 million in 2019 compared to $8.3 million a year earlier. In the first six months of 2020, revenue jumped to $11.1 million and has proposed trading under the ticker symbol LSF. Laird's products are currently sold in about 5,500 stores and in its filing, said its goal is "to build the first scale-level and widely recognized brand that authentically focuses on natural ingredients, nutritional density, and functionality." Out of all the action sports...

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By Vipe Desai Consumers are hitting the outdoors with frenzy, leaving in their wake empty shelves at retail stores but a new App, Ride List, prepares to change that by creating a marketplace for used action sports gear. And with no sign of hard goods slowing down, timing this platform might just be perfect. I caught up with Ride List founder, Mike Bagnuolo, to get a better understanding of how this new App works and where it's headed. What has the feedback been from consumers? Consumer feedback has probably been the most important element for us, especially in the early...

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What transpired across the U.S. this past week as yet another Black man, Jacob Blake, was senselessly shot due to racial profiling is ongoing evidence that we as a society are only at the earliest stages of eradicating racism. Over the past couple of months, our Vans Family has been having some very honest and in-depth conversations focused on racial equality, inclusion, and our responsibility to do more both internally and externally. Through these conversations, we have been sincere in identifying and admitting to the areas in which we ourselves need to do better, reinforcing the need for us to...

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By Vipe Desai They say that good is the new cool and it’s definitely catching on with more brands and people in the action sports industry. One effort that caught our attention is that of industry veteran, Melissa Martinez-Booth where she’s focusing on doing good for retailers and her Laguna Beach community with 4SOCIETEE. She’s proving that you can have a positive impact and support local businesses at the same time. And in these uncertain times, collaboration with your community is welcome news. Can you give our readers an overview of your background and how it inspired you to create 4SOCIETEE?...

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