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Troy Eckert, former Global EVP at Volcom, was instrumental in creating the company’s brand voice and continuously finding innovative ways to elevate that voice over the years. During this Fireside Chat, he told us all about the early days at Volcom and how a company started by a few surfers in a garage grew to define a generation.

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Bob McKnight, co-founder and former CEO of Quiksilver, joined the Rising Tide Summit for a question and answer session on the early stages of building the Quiksilver brand and the process of pioneering key environmental initiatives. Quiksilver is now launching the Boardriders Foundation as a way to give back to communities that are involved with surfin

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Gen Z is one of the largest generational groups ever with population growth fueled in emerging markets like Nigeria and Indonesia. Today brands don’t have to be American to be successful, Gregg Witt explains how regionality and connection to your immediate space are important for Gen Z.

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