Moderator Vipe Desai, Board Executive, Business Strategist & Philanthropist, leads a discussion on justice, equity, diversity, and inclusion (JEDI) in the outdoor industry. Panelists: Selema Masekela, Journalist, Producer, Outdoor enthusiast Danica Carey, Marketing Director, Seirus Innovation & CORP Board Member Dani Reyes-Acosta, Brand Strategist, Advocate, Athlete José González, Conservationist, Environmentalist, Chicano, Educator
Mike Milliken is the National Sales Manager for Firewire Surfboards and shared with us updates on the strong sales the brand has experienced, along with adding a power-player to the team and how they’re pivoting to help retailers connect with consumers.
by Derek Sabori / The Underswell What should you be looking for in corporate sustainability messaging (and commitments) from your favorite brands? What can give you confidence that a fashion brand isn’t greenwashing their messages, or dangling mediocre marketing claims of “eco- this”, or “eco-that” in front of you to win your loyalty?
By Building The Revolution If you grew up surfing North Orange County in the 90’s you would remember a surf shop called H20 in Sunset Beach, that set themselves apart from the pack. They even launched a contest called the H20 Winter Classic that blended surfing, snowboard, and music. The H20 Winer Classic inspired the Warped Tour, the X-Games, and more. I interviewed Vipe Desai, founder of H20 Surf Shop to get the inside story on how they went from shop to brand.
SIMA launched its first installment of the 2020 Speaker Series featuring a conversation with Vans Global Brand President Doug Palladini. In the video, Doug shares insights on the overall state of business, including the e-commerce spike and how resources have been deployed to support a long-term strategy along with Vans’ pandemic response and what specific steps have been taken to ensure the well-being of employees.