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Moderator Vipe Desai, Board Executive, Business Strategist & Philanthropist, leads a discussion on justice, equity, diversity, and inclusion (JEDI) in the outdoor industry. Panelists: Selema Masekela, Journalist, Producer, Outdoor enthusiast Danica Carey, Marketing Director, Seirus Innovation & CORP Board Member Dani Reyes-Acosta, Brand Strategist, Advocate, Athlete José González, Conservationist, Environmentalist, Chicano, Educator

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Mike Milliken is the National Sales Manager for Firewire Surfboards and shared with us updates on the strong sales the brand has experienced, along with adding a power-player to the team and how they’re pivoting to help retailers connect with consumers.

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by Derek Sabori / The Underswell What should you be looking for in corporate sustainability messaging (and commitments) from your favorite brands? What can give you confidence that a fashion brand isn’t greenwashing their messages, or dangling mediocre marketing claims of “eco- this”, or “eco-that” in front of you to win your loyalty?

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By Building The Revolution If you grew up surfing North Orange County in the 90’s you would remember a surf shop called H20 in Sunset Beach, that set themselves apart from the pack. They even launched a contest called the H20 Winter Classic that blended surfing, snowboard, and music. The H20 Winer Classic inspired the Warped Tour, the X-Games, and more. I interviewed Vipe Desai, founder of H20 Surf Shop to get the inside story on how they went from shop to brand.

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SIMA launched its first installment of the 2020 Speaker Series featuring a conversation with Vans Global Brand President Doug Palladini. In the video, Doug shares insights on the overall state of business, including the e-commerce spike and how resources have been deployed to support a long-term strategy along with Vans’ pandemic response and what specific steps have been taken to ensure the well-being of employees.

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