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In a recent filing in California Superior Court, Julian Wilson has filed a suit against his long-time sponsor, Hurley and their now parent company Bluestar for breach of contract. The suit stems from what Wilson is claiming as a breach, where Wilson claims Hurley is not paying on the contract thus far in 2020. In his filing Wilson claims that Hurley in conversations is claiming they are not required to pay on the 2020 contract because of a few things, all related to Covid-19. The virus that keeps on giving, has indeed now landed in the CA court system with...

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By Vipe Desai The rules of business are being thrown out the window and we’re are in the midst of the “Great Reset”. What will it take for stores and brands to make it through these uncertain times? We found this article from Fast Company loaded with insights that the action sports industry should pay attention to and what the future might hold for retail and wholesale business. Below is a highlight from each brand and the link to the article is at the bottom. Nike "We've accelerated our digital capabilities and focused on what matters most to consumers now"...

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Challenging times are prime for innovation and during the pandemic and it's great to see new ideas find their way into the industry. One new innovation that caught my attention was Surfcare, the world’s first surfboard protection plan. Where if your board gets dinged, they’ll fix it for free. And if they can’t fix it, they’ll replace it.

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By Allie Iorio SIA President, Nick Sargent, kicked off the conversation of how understanding inclusion and diversity on the slopes can help the betterment of the community and the people who are involved in the action sports industry. In the webinar, key insights from a variety of voices shared how diversity and inclusion, specifically on the slopes, has affected their own lives and how they want to better the lives of the future generations. Moderator, Selema Masekela who is the co-founder of Stoked Mentoring, an organization dedicated to mentoring at-risk youth through action sports, shared his views on seeing a...

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A few weeks ago, an article posted on Bicycle Retailer about the recent string of  lawsuits over California retailers websites' accessibility caught our eye. At the time the article was written, at least 15 bike shops in California had received emails and letters from a law firm threatening suits over their websites' compliance with the Americans with Disabilities Act and a California statute. Seeing as how this could impact core shops we reached out to Travis Wilkerson, our resident go-to legal counsel for some background on this issue and below is what he shared with us. In years past a...

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