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By Jeff Harbaugh Zumiez is as ready as any company I know to take advantage of the previously emerging trends that the pandemic has accelerated.  They reported solid numbers for their August 1st quarter on the income statement and the balance sheet is rock solid. More interestingly, they always tell us in a calm and understated way exactly what they are doing and why, though they leave out the details.  Rather than let them lull me into a state of casual acceptance, I tried to get into their heads to figure out just how they are changing the ways they...

Board Shop Day is an annual event celebrating independent board shops that are vital to our Surf, Skate, and Snow industry. Building the Revolution founder Mike Vavak decided to create this event to honor board shops around the world.  “It’s been said before that Board Shops are the temples of our industry. Let’s protect our temples and celebrate them. “Is it too much to ask, that we ask for a day dedicated to the shops that created an industry and culture for many of us.” The buzz is out there to celebrate this annual event that is going global and we caught...

Big Wave Surfer Laird Hamilton's Laird Superfood's, a creator of plant-based superfood products, filed for a $40 million IPO with the SEC. Filings show the brand had revenue of $13.1 million in 2019 compared to $8.3 million a year earlier. In the first six months of 2020, revenue jumped to $11.1 million and has proposed trading under the ticker symbol LSF. Laird's products are currently sold in about 5,500 stores and in its filing, said its goal is "to build the first scale-level and widely recognized brand that authentically focuses on natural ingredients, nutritional density, and functionality." Out of all the action sports...

By Vipe Desai Consumers are hitting the outdoors with frenzy, leaving in their wake empty shelves at retail stores but a new App, Ride List, prepares to change that by creating a marketplace for used action sports gear. And with no sign of hard goods slowing down, timing this platform might just be perfect. I caught up with Ride List founder, Mike Bagnuolo, to get a better understanding of how this new App works and where it's headed. What has the feedback been from consumers? Consumer feedback has probably been the most important element for us, especially in the early...