Brett Savage: Mapping The Consumer Journey

On this episode, I caught up with Brett Savage who has a long list of iconic brands under his belt. From Rusty, The Realm, Von Zipper, VF/Reef and now FireWire. His various roles have revolved around merchandising and mapping the customer journey with consumer behavior at the core. He shared why connecting and spending time with your customers and building products to meet their needs is where retailers and brands should be focusing their efforts. This was a fascinating conversation loaded with great insights.

Hit play and let Brett walk you through how to survive and thrive during these challenging times.

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