SIZE MATTERS – HOW RIP CURL STAYED AHEAD OF THE CURVE DURING COVID
Rip Curl have been in the wetsuit game a long time and have successfully navigated every boom and bust the industry has faced. However, the global COVID19 pandemic has resulted in an unprecedented demand on Rip Curl’s wetsuit division. It’s been well documented that surfing was one of the few sports permitted throughout lockdown restrictions and the resulting explosion in the wetsuit category has led surf retail’s recovery. Rip Curl is the number one wetsuit brand on our ActionWatch panel and has increased its average $ sales 53.7% so far this year. The average retailer has spent upwards of $37k in wetsuit sales with Rip Curl in 2020.
“There’s challenges every day in all parts of the world, but there’s also opportunity. So, working with what you have, rather than what you wish you had, is key,” Neil Ridgway
Click to read the full story on Keith's LinkedIn post.