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What transpired across the U.S. this past week as yet another Black man, Jacob Blake, was senselessly shot due to racial profiling is ongoing evidence that we as a society are only at the earliest stages of eradicating racism. Over the past couple of months, our Vans Family has been having some very honest and in-depth conversations focused on racial equality, inclusion, and our responsibility to do more both internally and externally. Through these conversations, we have been sincere in identifying and admitting to the areas in which we ourselves need to do better, reinforcing the need for us to...

By Vipe Desai They say that good is the new cool and it’s definitely catching on with more brands and people in the action sports industry. One effort that caught our attention is that of industry veteran, Melissa Martinez-Booth where she’s focusing on doing good for retailers and her Laguna Beach community with 4SOCIETEE. She’s proving that you can have a positive impact and support local businesses at the same time. And in these uncertain times, collaboration with your community is welcome news. Can you give our readers an overview of your background and how it inspired you to create 4SOCIETEE?...