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Brands discuss their strategies for 2020’s Black Friday and Cyber Monday Thursday, September 17, 2020 - 1:00-2:00pm EST About the webinar 2020 changed commerce. So we’re all wondering: what will Black Friday and Cyber Monday look like? While some brands are in the midst of planning for Black Friday and Cyber Monday, others are opting to skip the holiday shopping weekend entirely. Join us as we share how brands and consumers plan to tackle 2020’s Black Friday and Cyber Monday, including a live Q&A session with three Shopify Plus brands. Moderated by Jamie Levy, Merchant Engagement Lead at Shopify Plus. In...

California Outdoor Recreation Partnership, with support from Outdoor Alliance and Outdoor Industry Association, is pleased to host our Sacramento Summit for outdoor recreation policy. On September 9, hundreds of outdoor recreation enthusiasts will be participating in the 3rd annual Sacramento Summit. Businesses and organizations will be meeting for a virtual advocacy day to hear from state policymakers, legislators, and decision-makers. Summit participants will engage in and drive conversation to protect public lands and advocate for equitable access, environmental justice, climate resilience, and economic recovery. Summit Objectives• Advocate for equitable access, climate resiliency, and funding for outdoor recreation infrastructure.• Discuss the role...

The media and advertising world is changing faster than at any time in history. One of the most important global trends is the way that Connected Televisions (CTV) are creating new opportunities for both content creators and brands to reach their audience. Please join us at 10 am PDT on Thursday 27 August for “GO F.A.s.S.T.—The New World of Free Advertising-supported Streaming Television” that will give you an introduction to this new frontier for marketers and content creators. We have recruited a panel of experts to share their front-line experience and to help us all understand what FAaST makes possible....

Please join us online on August 20th, 2020, from 10 a.m. to 11:30 a.m. PT, as industry leaders and top athletes, discuss the current state of diversity in action and motorsports. We will discuss what responsibility companies hold in striving for change and tangible ways to take action, how athletes can use their platforms to speak up, and how investing in the youth of STOKED can help build a pipeline for a brighter, more diverse future. We’re also looking to use this moment to reinvigorate your support of Stoked. We'd love for you to join our #StokedPledge. Immediately following the...

“Protecting and restoring public lands will generate jobs and revive the outdoor recreation economy that's so important for communities throughout my district. From Muir Woods all the way up to the Smith River National Recreation Area, the LWCF has been critical to the landscape of the North Coast.” - Katie Hawkins / Outdoor Recreation CommisionerMark your calendar for Tuesday, August 25th at 4 pm PST! Outdoor Alliance California is hosting a virtual town hall with Patagonia, The Surfrider Foundation, Conservation Lands Foundation, and special guest Representative Huffman (D-02) to discuss how the new Great American Outdoors Act will make a...