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By Vipe Desai The rules of business are being thrown out the window and we’re are in the midst of the “Great Reset”. What will it take for stores and brands to make it through these uncertain times? We found this article from Fast Company loaded with insights that the action sports industry should pay attention to and what the future might hold for retail and wholesale business. Below is a highlight from each brand and the link to the article is at the bottom. Nike "We've accelerated our digital capabilities and focused on what matters most to consumers now"...

By Allie Iorio SIA President, Nick Sargent, kicked off the conversation of how understanding inclusion and diversity on the slopes can help the betterment of the community and the people who are involved in the action sports industry. In the webinar, key insights from a variety of voices shared how diversity and inclusion, specifically on the slopes, has affected their own lives and how they want to better the lives of the future generations. Moderator, Selema Masekela who is the co-founder of Stoked Mentoring, an organization dedicated to mentoring at-risk youth through action sports, shared his views on seeing a...

A few weeks ago, an article posted on Bicycle Retailer about the recent string of  lawsuits over California retailers websites' accessibility caught our eye. At the time the article was written, at least 15 bike shops in California had received emails and letters from a law firm threatening suits over their websites' compliance with the Americans with Disabilities Act and a California statute. Seeing as how this could impact core shops we reached out to Travis Wilkerson, our resident go-to legal counsel for some background on this issue and below is what he shared with us. In years past a...

With the changes in season and the gradual demand for outside sports, well-known action sports brand Burton has excelled exponentially in not only the brand’s wholesale market but also their business plans. “It’s really a holistic approach,” Said Josee Larocque, Burton’s SVP of DTC and Digital Transformation. “We put the customers at the center and really get to know them. We use data to understand what is propelling their journey with Burton. As we do that, we’re going to become a better company and a better brand.” This plan not only takes the action sports industry even further than was...