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Jeff Harbaugh gave up writing about individual company’s public reports until things started to normalize a little.  Whenever that will be.  Doesn’t mean he gave up reading and thinking.  The result is a new article:  “Macroeconomics, Data Systems, Balance Sheets, and a Changing Business Model.  “Your business has become a dynamic programming model,” he says. That should get you curious.  His conclusion- one he’s stated before and maybe should have lead with - "The time for more of the same is over. It won’t work. Take chances. It’s less risky than not taking them."  Here are some key highlights: A...

The legal term Force Majeure has been getting a lot of attention recently. The term is not uncommon in contracts of any type seen in the action sports industry, but seldom was it given much thought. After all, how often does an act of God actually occur? Turns out pretty often, but for the most part, these events are more acute in nature, meaning short-lived. An easy example would be a hurricane hitting a coastal Florida town and damaging a local surf shop. That shop may sustain significant damage to the building thereby making it unsafe, and as such both...

During these unprecedented times and amidst so much uncertainty, marketing and brand promotion may not seem top of mind. There’s also a delicate balance between being helpful to seeming oblivious during a crisis. However, now is not the time to stay silent. Brands can still focus their efforts on marketing while taking a closer look at how they do it and what their message is.