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By Building The Revolution If you grew up surfing North Orange County in the 90’s you would remember a surf shop called H20 in Sunset Beach, that set themselves apart from the pack. They even launched a contest called the H20 Winter Classic that blended surfing, snowboard, and music. The H20 Winer Classic inspired the Warped Tour, the X-Games, and more. I interviewed Vipe Desai, founder of H20 Surf Shop to get the inside story on how they went from shop to brand.

SIMA launched its first installment of the 2020 Speaker Series featuring a conversation with Vans Global Brand President Doug Palladini. In the video, Doug shares insights on the overall state of business, including the e-commerce spike and how resources have been deployed to support a long-term strategy along with Vans’ pandemic response and what specific steps have been taken to ensure the well-being of employees.

Bill Porter of Performance Ski and Surf in Orlando, FL shares a quick update on the shop and life in and around the store in these very weird times.

Troy Eckert, former Global EVP at Volcom, was instrumental in creating the company’s brand voice and continuously finding innovative ways to elevate that voice over the years. During this Fireside Chat, he told us all about the early days at Volcom and how a company started by a few surfers in a garage grew to define a generation.