How Troy Eckert Made Volcom an Action Sports Icon

Troy Eckert, former Global EVP at Volcom, was instrumental in creating the company’s brand voice and continuously finding innovative ways to elevate that voice over the years. During this Fireside Chat, he told us all about the early days at Volcom and how a company started by a few surfers in a garage grew to define a generation.

Watch the video for his insights on what it took to make Volcom an iconic brand.