Retailer Insights: Think Like A Brand

By Building The Revolution

If you grew up surfing North Orange County in the 90’s you would remember a surf shop called H20 in Sunset Beach, that set themselves apart from the pack. They even launched a contest called the H20 Winter Classic that blended surfing, snowboard, and music. The H20 Winer Classic inspired the Warped Tour, the X-Games, and more. I interviewed Vipe Desai, founder of H20 Surf Shop to get the inside story on how they went from shop to brand.

We like people who are curious, eager, creative and want to share their professional opinion. In order for your comment to make it onto the website, use your real name and email, and don’t worry - your email won’t be visible and we won’t share it with anyone either - but we’re looking for real and meaningful dialogue so if you want to talk smack, go to Facebook - we won’t put up with it here. Now you can leave a comment.

Please note, comments must be approved before they are published