ActionWatch Update: Pandemic Causes Massive Influx of New Surfers & Skaters

While 2019 can be considered a stellar year headed in the right trajectory, 2020 has been difficult from a YTD perspective. Clearly, challenges remain but there is some interesting news heading into 2021 that Patrik Schmidle from ActionWatch shared with me:

+ Massive influx of new surfers & skaters have fueled re-opening rebound

+ Fastest growing surf hardgoods are driven by beginning surfers

+ Large, high margin categories struggled...until September

+ Surf hardgoods are selling through at POS but not yet trickling down to apparel, footwear & accessories

 

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