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This is the first of two actionable consumer insights reports this season from SIA available free to SIA Premium members, and available at a special rate for SIA Standard and Supporting members. This is also available for purchase by non-members. SIA Consumer Insights Presentation Sneak Peak_August 2020 from SnowSports Industries America on Vimeo.   This report is a must-read for any winter outdoor business! Free to SIA Premium members, this report is available to all other SIA members at preferred rates, click here to login and download. Non-members are able to purchase the report here.

September 1, 2020 (Santa Cruz, CA) – From the founders of Tepui, the leader in roof top tents, comes HitchFire Grills, creator of the world’s first purpose built hitch-mounted grill daring you to Grill Where No One Has Grilled Before™. Made for all outdoor enthusiasts seeking to explore off the beaten path, HitchFire introduces the idea of Adventure Grilling™ with their new Forge 15 grill; making sure you can enjoy your favorite meal with friends and a view no matter where your trips take you. HitchFire launches the category with the Forge 15 model, named for its double high-output 7,500 BTU propane...

Solana Beach, CA, USA and Lisbon, Portugal (Sept. 1, 2020)—FUEL TV and Opper Sports Productions have forged a strategic alliance to launch FUEL TV+ as a global Subscription Video-on-Demand (SVOD) service, it was announced today by Fernando Figueiredo, CEO of FUEL TV GLOBAL S.A., and Ira Opper, President and CEO of Opper Sports Productions. The service will initially be available in North America as of10 September 2020 and will launch a phased roll-out in additional territories over the coming months. FUEL TV+ will be available on a variety of platforms, including apps for AppleTV, Roku, Amazon Fire TV, iPhone, iPad and...

New See Grass Collection are the company’s lowest environmental impact sunglasses to date Boulder, Colo. – August 14, 2020 – Zeal Optics launches its new See Grass Collection, the first sunglasses built from a proprietary blend of natural grasses and recycled plastic bottles. Natural grasses from agricultural byproducts such as hay, straw and hemp combine with recycled plastic bottles to create a durable sunglass material Zeal Optics calls See Grass. Biogas powers the production of See Grass pellets, which are then used in injection molds to create frames that are sustainable, long-lasting and hold their shape over time. “The launch...