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It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry. The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks in the wilderness. Neither dreams of riches. They just want enough money to keep climbing. But when they both start businesses based on their hobby, little do they realize that they’re about to climb the heights of corporate America too.

In 2007, Justin Wilkenfeld left a stable corporate job in the Finance industry to help his college buddy sell wrist-strap cameras to surfers. Seven years later, he was a core part of the most successful US-based IPO of the year as GoPro reached legendary “unicorn” status.  What started as answering phone calls in the one-man customer service department and building furniture for trade shows around the country, turned into negotiating brand partnerships, scaling marketing teams, and signing iconic athletes – always with a focus on building real relationships. And throughout it all, Hoost was the glue that helped build and protect GoPro’s unbeatable culture. Today, Justin...

Selema “Sal” Masekela and Ryan Harris join David Lee Scales on the Surf Splendor podcast for a discussion about how the surf industry needs to respond to Black Lives Matter and how it will foster a healthier, more robust industry, why they are both more optimistic about the future of America than ever, and they introduce 1PlanetOnePeople.