Management is adapting to these challenging times with a strategic realignment to transition to a more efficient and profitable direct-to-consumer business.
While the business has slowed due to Covid-19, GoPro is seeing a positive rebound in demand, and people have continued to buy GoPro cameras in significant numbers throughout the pandemic as our written commentary outlines in detail.
The company believes the decisive action they've taken to lower operating expenses and accelerate our shift to a more consumer-direct model capitalizes on this continued demand in an efficient manner, giving GoPro a much improved cash-generating business model that sets us up to succeed in the near term with the potential to be more profitable than ever in the long term.
